How Chinese Consumers Respond to 3G Diffusion: An Introduction PDF Print E-mail
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Written by kannigar saengthong   
Monday, 31 January 2011 15:54

Chinese consumers' reaction to the upcoming mobile technology,

 

 

3G.
Based on the data collected from 2,904 Chinese consumers online,
it reveals their awareness of 3G and intentions to purchase 3G mobile phones.
Moreover, it shows the different degree of awareness and the purchase
intentions between various demographic groups, as well as the relationship
between awareness and purchase intentions.
 

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