Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan PDF Print E-mail
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Written by kannigar saengthong   
Monday, 31 January 2011 15:26

Given that no all new mobile telecommunications technology are accepted by the mass market, this study aims
to understand the mass adoption of third-generation (3G) mobile phones that is hypothesized to comprise three
consumer perceptions: new technology, new service, and new handset.

 

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