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The Tradeoff between Personalized Service and Privacy: An Empirical Analysis of 3G Adoption |
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Written by zeezom
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Monday, 31 January 2011 10:41 |
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The Tradeoff between Personalized Service and Privacy: An Empirical Analysis of 3G Adoption
Abstract—3G is the primary trend of mobile service in
the future, users face a tradeoff between personalization
and privacy in the 3G adoption process. The extended
valence framework can be used in this paper to explain
that how this tradeoff influence user’s usage intention of
3G service.
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