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The Evaluation Model of Mobile Network Service and Its Application in the 3G Era |
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Written by zeezom
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Monday, 31 January 2011 10:05 |
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The Evaluation Model of Mobile Network Service and Its Application in the 3G Era
Abstract_First of all, by using the Customer Perceived Service
Quality and SERVPERF, the mobile network service
evaluation model in the
3G era is established, the weights of the
index is weighed and the effect is tested. Then the model is used
to evaluate the current situation of the mobile network service
of A company, and to find out the problems in data business,
complaints and so on; also, the practical and instructional
guidance on the Mobile Network Service in the 3G era is
streamed, such as service innovation, searching new market
segmentation and making full use of channels as well.
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